You don't need another goal. You need to know why you're chasing it.
Life Purpose Coach — Helping You Unlock Your True Potential
I’m Kamal Amer
psychologist, NLP master practitioner, and life-purpose coach. I help thoughtful people find the one thread that makes the rest of life line up. Drawing on ancient frameworks like Ma’at and Ikigai, fused with modern positive psychology, my work goes deeper than goal-setting. It rebuilds the foundation underneath the goals.
Why this isn’t generic coaching
Most coaching borrows one model and applies it to everyone. My approach is built from wisdom traditions that have helped humans uncover meaning for thousands of years, Ma’at (Egyptian harmony and balance), Ikigai (the Japanese reason for being), Ubuntu (the African truth that we become ourselves through others), grounded in evidence-based positive psychology and NLP.
I bring this from lived ground, not a textbook. French-born with Egyptian roots, fourteen years in Norway, fluent across five languages and three cultures, a martial artist since the age of ten. I’ve spent my life translating between worlds. That’s the work I do with clients: helping you translate between who you’ve been and who you’re becoming.
- Greater Meaning
- Improved Health
- More Happiness
- Stronger Resilience
- Deeper Connections
Find Your Balance. Set Your Goals. Take A Challenge. Reward Yourself.
The 14-Week Purpose Program
This is not open-ended coaching that drifts. It’s a structured, 14-week one-to-one journey with a clear beginning, middle, and end purposely designed to take you from “something’s missing” to “I know exactly what I’m building and why.”
Across 14 weeks we work through three movements:
Excavation: uncovering your real values, talents, and the patterns running your life beneath your awareness.
Alignment: using Ma’at, Ikigai and NLP to bring your work, relationships and choices into one coherent direction.
Embodiment: building the habits, mindset and concrete plan so the change holds after our work ends.
This is a premium, limited engagement. I take on only a small number of clients at a time, by design because depth requires focus. We begin with a free discovery call to see if it’s the right fit, for both of us.
Self Reflection
Exploring your core values, passions, and innate talents through practices like journaling, meditation, and vision boards.
Self-Awareness
Gaining clarity on your strengths, weaknesses, and what deeply motivates you.
Alignment
Making life choices that align with your identified purpose and values. This includes career, relationships, lifestyle.
Action
Taking steps and setting goals to actively live out your purpose. This gives your life direction and focus.
What Is Life Coaching?
Who is Coaching For?
Life purpose coaching helps you gain clarity and direction to live a more meaningful life. It is a personalized journey of self-discovery that reveals your core values, passions, and dreams. Life purpose coaching is for anyone feeling stuck, unfulfilled, or simply ready to pursue their full potential.
What is life purpose coaching?
Life purpose coaching is a guided self-discovery process that helps you gain clarity on your values, talents, and passions so you can align your life with your true calling.
How does a life purpose coach help you?
A life purpose coach partners with you through exercises, reflection, and action planning to gain self-awareness, overcome barriers, and pursue your dreams.
What happens in a life purpose coaching session?
Sessions involve insightful questioning, journaling, vision boarding, value identification, and planning for change. The coaching is personalized to you.
Who can benefit from working with a life purpose coach?
Anyone who feels stuck, unfulfilled, or aimless and is ready to do the self-work to gain direction can benefit greatly from life purpose coaching.
What results can I expect from life purpose coaching?
You can expect to gain clarity on your purpose, make aligned life changes, feel more fulfilled, pursue dreams, and live out your full potential.
About Me
Kamal Amer is a life purpose coach who helps people discover their true potential and live more fulfilled lives. His own journey has involved being a teacher, martial arts instructor, psychologist, and NLP trainer.
Inspired by his mentor Steve Mcvey, Kamal guides people beyond their comfort zones to find their purpose.
His 14-week interactive coaching program draws on psychology, NLP, and positive psychology to reinforce clients’ values and beliefs.
Kamal believes in introspection and self-discovery, influenced by ancient Egyptian principles of harmony and justice.
He offers a compass to help people navigate life’s challenges and find abundance through purposeful living.
Kamal invites you to join him on a journey of self-discovery toward purposeful existence.
Testimonials
Claire D
Working with Kamal has been life-changing.
Kamal picked up on deep-seated issues that I didn’t even realise existed and helped me to take ownership of those issues to get back to my true self. He has been a rock and so supportive, while simultaneously being honest and promoting what I can do and how.
Kamal makes you speak your own truth – so you can hear it. Work with Kamal if you take yourself seriously. Work with him if you don’t know how to. Even work with him if you think life is pretty good as it is! You’ll discover what really matters.
Kamal in a few words is straight talking, empathetic, trustworthy and wise.
I feel like such a different person from the exhausted person I was way back at the start of my sessions.
I feel very lucky to have had the opportunity to get to know and to work with Kamal.
Peri. S
Working with Kamal has been a life-changing experience. Before I started, I felt stuck and unsure of my direction, but through the process, I gained clarity about my goals and purpose.
What I appreciated most was how the sessions weren’t just about talking — they were practical, actionable, and deeply insightful. Every time, I walked away with new perspectives and a renewed sense of energy.
Today, I feel more confident, focused, and motivated than ever before. If you’re thinking about working with Kamal, I can wholeheartedly say it’s one of the best decisions you’ll make for yourself.
Lilly Lev
Kamal as a life coach himself is very authentic very like generous and giving understanding so by asking guided questions. He was able to put me on the right path. Let just say it like this. So he has great knowledge in neuro-linguistic programming as well as psychology and hypnosis and all of that together gives just amazing results.
How It Works
Schedule a Free 1:1
Book a free 45-minute discovery call to discuss your needs.
Choose a Coaching Plan
After the call I will let you know if I can take you on for a life purpose coaching
Reach Your Goals
Use my calendar tool to book a day and time for our session online and start working on reaching your goals and laying down the foundation to your life purpose.